Project:AI Characters
Company:Meta
Team:Cross-Meta Visual System
Role:Visual design, image generation
Description:
A visual system created with product creative teams on Facebook and Instagram for a flow that lets users create AI characters capable of posting original content. Concepting and stylization leveraged Meta's first-party generative model, with post-production passes used to build visual coherence across the system—ensuring generative imagery met the same craft standard as hand-rendered work.