Client: Nike
CD: Brian Bantog

For Nike’s new Coaching platform, on a piece about muscle memory.

Your brain can’t always retain certain info, like your credit-card number (likely a good thing) or what happened to your sunglasses (check the top of your head). But you can probably still remember how to ski after years of not hitting the slopes, or how to do a cartwheel even though you haven’t done gymnastics since you were a kid.